Typography
Primary Font
For visual consistency, Montserrat is recommended as the primary brand font. To download and use the font, please follow the link below.
Alternate Font
When the primary font is not available, the alternate font Arial should be used. Arial is a system font available for free on both Mac and PC devices.
Type Styles
The brand's type styles are set up to be a helpful and flexible guide for typographic use. The styles outlined below are suggestions for hierarchy and should be the starting point for all creative styling. Individual type sizes and leading will vary based on application. The styles below are set up relative to a standard letter-sized printed document and should be scaled, as necessary, for larger sizes. When scaling, the tracking should not be changed. Keep in mind, when using all caps or all lowercase, short, concise text is important for legibility.
