Color

Color Palette

The brand color palette consists of a range of six colors. Use the assigned color values below when creating brand materials.

Color Specifications

Cyan

HEX: #28B0E4	RGB: 40, 176, 228
CMYK: 64, 13, 0, 0	PMS: 298

Navy

HEX: #0A3347	RGB: 10, 51, 71
CMYK: 80, 72, 37, 20	PMS: 282

Denim

HEX: #2C74A5	RGB: 44, 116, 165
CMYK: 81, 42, 19, 0	PMS: 2185

Yellow

HEX: #F3DD40	RGB: 243, 221, 64
CMYK: 2, 0, 73, 0	PMS: 101

Lime

HEX: #8DBC40	RGB: 141, 188, 64
CMYK: 44, 0, 85, 0	PMS: 2299

Purple

HEX: #7C2776	RGB: 124, 39, 118
CMYK: 48, 73, 32, 7	PMS: 249

Accessibility

Accessible design allows users of all abilities to navigate, understand, and use a brand. Web Content Accessibility Guidelines (WCAG) 2.0 serves as the standard for website color accessibility and informs print accessibility as well. In order to comply, foreground-background color contrast must achieve a ratio of at least 4.5:1. The minimum compliance is AA (4.5:1 and above). The highest compliance is AAA (7:1 and above). With that in mind, the following examples show acceptable color combinations, as well as the best ways to apply the palette.